![]() Design process - Showcase your design process by including concept development through sketches, rough drafts, mood boards, and other visual materials. Doing so displays your expertise and affirms you are the go-to graphic designer for that particular niche. Highlight the kind of work you do or the brands, sectors, or industries you specialize in. Specializations & disciplines - Your online portfolio should demonstrate your graphic design style. To secure the best first impression, quality over quantity is key here. Best work - Your portfolio website is an online introduction or first impression to site visitors. Your graphic design portfolio should include a curation of your best work, the disciplines, brands, sectors, or industries you specialize in, your design process, and a method for contacting you. What is a graphic design portfolio, and what should it include? We’ll then explore 22 visually stunning graphic designer websites - each demonstrating the skill and personality of their designers. ![]() Not only should your graphic design portfolio website demonstrate your design skills and versatility as a graphic designer, it should also serve as a visual embodiment of your personal brand or ‘ brand identity,’ showcasing who you are and the kind of work you do.īefore we get ahead of ourselves, let’s discuss what makes up graphic design portfolios. To stand out from the crowd and, more notably, from the likes of AI-powered graphic design platforms, your portfolio website needs that extra 'oomph' - that oomph being you. However, not just any design portfolio will do in today's online marketplace. Having an online portfolio to showcase your design work is absolutely essential if you want to scale your reach and secure new, potential clients as a graphic designer. A graphic design portfolio visually presents your past achievements and future aspirations, essential for freelance designers to exhibit their talents to potential clients.
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